by Justin Steer | Aug 12, 2014 | Real Estate Marketing
As a real estate agent, writing is probably not one of your natural strengths – and there’s no shame in that. However, communicating with your clients and potential clients is a fundamental part of growing your agency, so it’s important to pay a lot of attention...
by Justin Steer | Aug 5, 2014 | Real Estate Marketing
When it takes so much time and effort to build both a strong offline and online presence for your agency, it can be tempting to cut corners and ‘borrow’ ideas from competing real estate agencies. But in the long term, this sort of strategy simply doesn’t work....
by Justin Steer | Jul 29, 2014 | Real Estate Marketing
The real estate business is fast paced, competitive and technologically driven – it takes effort and commitment to stay ahead of the game – and your competitions. Essentially, your website is the online doorway into your business, so reputation and image...
by Justin Steer | May 27, 2014 | Real Estate Marketing
With so many real estate agencies and so many agents, creating a strong brand is essential to building a long-term, sustainable and prosperous business. Your brand embodies many things – it’s much more than a logo. It represents who you are as an agency. It’s the...
by Justin Steer | May 6, 2014 | Real Estate Marketing
In the old marketing days, the biggest and best brands were the brands that had sufficient budget to throw at TV, radio and newspaper advertising. The rapidly changing landscape, spurred on by the rise of social media and brand discussions now led by consumers (and...
by Justin Steer | Feb 10, 2014 | Real Estate Marketing
If you’re an ambitious real estate agency owner, you’re most likely always on the hunt for better ways to engage your prospects, increase your sales and keep the cash flow engine running. Email marketing is a great way to build ongoing momentum in your sales cycle and...
