Your January Pipeline Starts Now: How Agents Are Prepping Early

Avoid a standing start in January. Discover how smart agents invest in marketing and lead gen before the year ends.

As the industry winds down and inboxes fill with out-of-office replies, high-performing agents are doing the opposite. They’re doubling down now to ensure they hit the ground running in January.

“We always see a spike in top agents accessing advances in December,” says Michael Scaramozzino, General Manager, Sales at Real Flow. “They’re not waiting to get paid at settlement, they’re using Pay-On-Sale funds at exchange to invest immediately.”

That investment often goes into new listings, social marketing, prospecting activity, and lead generation for January. It’s a smart tactic. While many agents press pause, switched-on operators see less competition and more attention on their brand.

“In the last few weeks, we’ve had a number of clients tell us that Spring didn’t hit the way they expected,” Michael explains. “That makes December even more critical. It’s a chance to set the tone for Q1 with real momentum.”

Recent case studies across the industry support this approach. In our feature on Ray White Bendigo, we explored how smart, consistent reinvestment, particularly over the break, helped them scale from just three to 33 agents in only three years. Read the full story here →

Similarly, real estate leaders like Matt Lahood, CEO Real Estate at The Agency, have echoed the importance of year-end momentum. In a recent article, Matt stressed that while competitors wind down, switched-on agents are doubling down. It’s a mindset shared by many top performers.
Read the full story here →

A huge part of that is pre-planning. Agents are getting their January campaigns locked in now, marketing materials ordered, and pipelines stacked before taking a break. With Christmas parties and shutdowns creeping in, time is tight — but advances are making that preparation possible.

Leverage the Season

There’s also the reality that December isn’t as quiet as many think. Domain and realestate.com.au have long confirmed Boxing Day as one of the biggest listing traffic days of the year. Agents who are live and ready to go stand to benefit.

High engagement and presence across the holiday window is an opportunity.

What’s more, agents who take the odd call or inquiry over the break often forge the strongest relationships. When buyers and sellers see you show up in December, it builds real trust and plants seeds for deals that settle well into 2026.

And let’s not forget the guidance shared by leading real estate coach Claudio Encina, who recently spoke about using the pre-holiday window to lock in January listings. His emphasis on tactical prospecting now, not later, aligns with what we’re hearing from top performers using Commission Flow to stay cash fluid and responsive.

How Commission Flow Helps

Commission Flow’s Pay-On-Sale model allows agents to unlock a portion of their commission at exchange. That means no waiting around for settlement to access cash. And in December, that flexibility matters.

New clients accessing the service for the first time this month can enjoy interest-free advances through to January 1st (when repaid after January 26th). It’s part of Real Flow’s Christmas Special.

Plus, every advance made between now and December 22 earns one entry into weekly prize draws, with three Apple prizes to be won. No codes, no sign-up fees, and funding often on the same day.

“The smartest agents don’t just work harder, they reinvest smarter,” Michael adds. “Using funds when a deal is done, not weeks later, gives them the edge.”

Want to get ahead of January? Learn more or apply in minutes: https://cflow.me/Xmas2025

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