Building a reputation and voice for your agency involves a lot of marketing and publicity to get your name out there. As part of this strategy, you’re likely to naturally keep an eye on your competitors and see what they are doing to promote themselves.
While it can be tempting to take ideas from them and use what they’re doing as inspiration for your own marketing, this strategy isn’t authentic and simply won’t work in the long run. Read more about why in our latest guest post for REB Online.